Sarah Turner Eco Art & Design

'Twitter Ball'

562 reused plastic bottles, hundreds of LED lights and live Twitter feed are the ingredients for this Christmas holiday installation.

Working with design company Sennep, this giant tweet-reactive bauble, flashes different colours when selected words from Cohn&Wolfe's holiday message are tweeted. 

Each time their entire message is retweeted they donate $1 to Project Kaisei, a non-profit organisation researching ways to reduce the Plastic Vortex - a patch of plastic the size of France and Germany combined, floating in the North Pacific.

See more photos and a fantastic video.

Please click on images to enlarge:

Watch a video of the Twitter Ball in action: